SMS Marketing: A Direct Path to Customer Engagement
Short Message Service (SMS) marketing remains a powerful tool for businesses to reach customers instantly. With high open rates, text messages ensure that marketing messages are seen quickly.
Unlike emails, which often go unread, SMS messages have an open rate of over 90%. Businesses use them for promotions, appointment reminders, and personalized offers.
Personalization is crucial in SMS marketing. By targeting specific customer segments, businesses can improve engagement and drive higher conversion rates.
However, marketers must respect customer preferences and ensure compliance with regulations to maintain trust. When used correctly, SMS marketing fosters strong customer relationships and boosts sales.
